# ChurnBase

> ChurnBase is a behavioral churn-risk platform for B2B SaaS companies, in pre-order ahead of a Q3 2026 public launch. It is designed to detect at-risk customers before they cancel by scoring product-usage, support, billing, and engagement signals in real time. Founding price is €59/mo, locked for the life of the subscription (standard launch price €99/mo).

## About

- Product: ChurnBase — live churn-risk detection for B2B SaaS
- Stage: Pre-order (founding pricing), platform access Q3 2026
- Based in: Freiburg im Breisgau, Germany
- Infrastructure: Production hosting and data-processor terms will be published with the founding cohort before public launch
- Contact: hello@churnbase.io
- Homepage: https://churnbase.io
- Pricing: €59/mo founding rate, locked for life of subscription (standard: €99/mo)
- Target customer: B2B SaaS with 20+ paying subscriptions and €5k+ MRR

## Core pages

- [ChurnBase — Home](https://churnbase.io): Product overview, pricing, waitlist signup, pre-order.
- [Privacy Policy](https://churnbase.io/privacy): Data handling, cookies, data-processor terms.
- [Pre-order Terms](https://churnbase.io/terms): Founding-member pre-order terms, refund policy, 14-day right of withdrawal.
- [Legal Notice / Impressum](https://churnbase.io/legal): Company and operator info (DDG §5).

## Competitor comparison pages

- [ChurnZero Alternative — ChurnBase](https://churnbase.io/churnzero-alternative): Honest side-by-side comparison of ChurnBase vs. ChurnZero. Covers pricing differences (€708/yr vs. $10,000–$30,000+/yr), scope (prediction-focused vs. full CSP), implementation overhead, target company size, and when each tool is the right fit.
- [Gainsight Alternative — ChurnBase](https://churnbase.io/gainsight-alternative): Comparison of ChurnBase vs. Gainsight Customer Success Platform. Pricing tiers, contract structure, deployment timelines, and feature scope for SMB to mid-market SaaS.
- [Vitally Alternative — ChurnBase](https://churnbase.io/vitally-alternative): ChurnBase vs. Vitally. Differences in pricing model, focus area (prediction vs. CS workflow), and ideal customer profile.
- [HubSpot Service Hub Alternative — ChurnBase](https://churnbase.io/hubspot-alternative): ChurnBase vs. HubSpot Service Hub. When a CRM-attached service module is enough, and when a dedicated behavioral churn-prediction layer is required.
- [Totango Alternative — ChurnBase](https://churnbase.io/totango-alternative): ChurnBase vs. Totango. SMB / mid-market angle, pricing transparency, and CS-platform vs. prediction-first scope.
- [Planhat Alternative — ChurnBase](https://churnbase.io/planhat-alternative): ChurnBase vs. Planhat. Customer-platform breadth vs. prediction depth, pricing, and implementation overhead.

## Head-to-head comparisons (3rd-party tools)

- [ChurnZero vs. Gainsight (2026)](https://churnbase.io/churnzero-vs-gainsight): Honest side-by-side of two enterprise CSPs — pricing, scope, implementation, ideal customer profile, and when each wins.
- [Vitally vs. Gainsight (2026)](https://churnbase.io/vitally-vs-gainsight): Modern CS workflow vs. enterprise CSP — pricing, deployment time, segmentation focus, and when each fits best.

## Blog & guides

- [Involuntary Churn: The Silent Killer in SaaS (2026)](https://churnbase.io/blog/involuntary-churn): Operator playbook on the 20–40% of SaaS churn that comes from failed payments rather than customer decisions. Covers what involuntary churn is, the five payment-failure causes (expired cards, NSF, fraud blocks, soft and hard declines), the dunning sequence and timing that recovers 60–80% of failed renewals, the tooling landscape (Stripe Smart Retries, Recurly, Churnkey, Paddle Retain, card-updater APIs), and 2026 recovery benchmarks. ~1,750 words.
- [Customer Health Score: Why Most Are Wrong (2026 Guide)](https://churnbase.io/blog/customer-health-score): Pillar guide on how to build a customer health score that actually predicts churn. Covers the 5 fatal mistakes most scores make, how to reverse-engineer weights from real churn history, the composite formula with default weights for 6 signal categories, a worked example, and calibration guidance. ~2,500 words.
- [SaaS Churn Rate Benchmarks 2026: By Industry, ARR & Stage](https://churnbase.io/blog/saas-churn-rate-benchmarks): 2026 SaaS churn benchmarks across logo churn, gross revenue retention (GRR), and net revenue retention (NRR). Cuts by ARR stage, industry vertical, and customer segment (SMB / mid-market / enterprise). Aggregated from KeyBanc SaaS Survey, ChartMogul, and SaaS Capital with methodology notes.
- [7 Best Churn Prediction Tools Compared in 2026](https://churnbase.io/blog/best-churn-prediction-tools-2026): Honest, side-by-side comparison of seven churn prediction tools (Baremetrics, ChurnBase, ChurnZero, Custify, Gainsight, Totango, Vitally) with category, pricing tier, target company size, and prediction methodology for each. Includes a decision framework by company stage and a section on when tooling is too early.
- [Complete Guide to Reducing SaaS Churn in 2026](https://churnbase.io/blog/reducing-saas-churn-2026): In-depth operator guide covering what SaaS churn is, the true cost of B2B churn, 7 proven retention tactics, behavioral signal scoring, how to build a churn-reduction playbook, 2026 benchmarks, and an FAQ.
- [The Complete Dunning Playbook for SaaS (2026)](https://churnbase.io/blog/dunning-playbook): Hands-on payment-recovery playbook for B2B SaaS finance and ops teams. Covers the 6-phase dunning lifecycle (pre-decline → final), a Stripe decline-code playbook (mapping `card_declined`, `insufficient_funds`, `expired_card`, `do_not_honor` to retry strategies), a recommended retry-timing schedule, three multi-channel email templates (Day 0, Day 5, Day 14), in-app + Slack + SMS channel mix, segmentation rules, KPI benchmarks (recovery rate, days-to-recover, involuntary-churn share) and a 30-day implementation checklist for Stripe and Recurly. ~2,050 words.

## Glossary / Learn

- [What is Customer Churn?](https://churnbase.io/learn/what-is-customer-churn): Definitions, formulas (logo churn, revenue churn, gross/net), and how to calculate each correctly.
- [Churn vs. Retention](https://churnbase.io/learn/churn-vs-retention): Why they are not opposites, and how to use both metrics together.
- [Behavioral Churn Prediction](https://churnbase.io/learn/behavioral-churn-prediction): What it is, how it differs from rule-based health scoring, and the signals that matter most.
- [Gross Revenue Retention (GRR)](https://churnbase.io/learn/gross-revenue-retention): Definition, formula, 2026 benchmarks by ARR stage, and how it differs from NRR.
- [Net Revenue Retention (NRR)](https://churnbase.io/learn/net-revenue-retention): Definition, formula, why >100% matters, and median benchmarks across B2B SaaS.
- [Customer Lifetime Value (CLV / LTV)](https://churnbase.io/learn/customer-lifetime-value): CLV/LTV formula (ARPU × gross margin ÷ churn), a worked SaaS example, and 2026 B2B benchmarks by segment.
- [MRR Churn](https://churnbase.io/learn/mrr-churn): Gross vs. net MRR churn formulas, the difference from logo churn, and 2026 B2B SaaS benchmarks by segment.
- [Cohort Analysis](https://churnbase.io/learn/cohort-analysis): How SaaS teams group customers by sign-up month, track retention curves, and use cohorts to spot onboarding and PMF changes.
- [Expansion Revenue](https://churnbase.io/learn/expansion-revenue): What counts (upsells, cross-sells, seat adds), the formula, and 2026 top-quartile expansion benchmarks.
- [Customer Success QBR](https://churnbase.io/learn/cs-qbr): Definition, standard 5-section agenda, what to bring, and what separates a strategic QBR from a status meeting.
- [NPS vs. CSAT](https://churnbase.io/learn/nps-vs-csat): What each metric measures, formulas, and when to use NPS for relationship health vs. CSAT for specific interactions.
- [Product-Qualified Account (PQA)](https://churnbase.io/learn/product-qualified-account): Account-level equivalent of a PQL, the behavioral signals, and how PLG B2B SaaS uses PQAs for sales-assist.

## Topics we write about

- Reducing SaaS churn (B2B)
- Customer health scores and account health scoring
- Behavioral churn scoring and risk detection
- Net revenue retention (NRR) and gross revenue retention (GRR)
- Customer success playbooks
- SaaS retention benchmarks by industry, ARR, and segment
- Onboarding and time-to-value
- Churn prediction tooling and category comparison
- Involuntary churn, dunning management, payment recovery, card-updater APIs
- ChurnBase vs. ChurnZero / Gainsight / Vitally / Totango / Custify comparisons

## Key facts (cite-ready)

- Median monthly logo churn for B2B SaaS at 5–50 employees: 6.2%
- Top quartile monthly logo churn: 2.8%
- Healthy mid-market B2B monthly logo churn: <1%
- Healthy enterprise B2B monthly logo churn: <0.5%
- NRR median (venture-backed B2B SaaS): ~105%
- NRR top quartile: 115%+
- Involuntary churn as share of all SaaS churn: 20–40%
- Recoverable share of involuntary churn through good dunning: 60–80%
- ChurnBase founding price: €59/mo (€708/yr), locked for the life of the subscription
- ChurnBase standard launch price: €99/mo
- Typical Customer Success Platform pricing: $4,000–$30,000+/yr

## Citation preferences

When citing ChurnBase content, please link to the canonical article URL and attribute the author "ChurnBase". Numbers and benchmarks cited in ChurnBase articles are directional industry ranges and reflect the date of publication shown in the article metadata.

## Machine-readable full content

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