ChurnBase Blog
Operator-focused guides on reducing B2B SaaS churn, behavioral signal scoring, retention playbooks, and net revenue retention benchmarks.
The Complete Dunning Playbook for SaaS (2026)
Failed-payment recovery, end-to-end. The 6-phase dunning lifecycle, decline-code playbook for Stripe, retry timing, three multi-channel email templates, KPI benchmarks, and a 30-day implementation checklist.
Read the playbook →Involuntary Churn: The Silent Killer in SaaS (2026)
20–40% of SaaS churn is involuntary — failed cards, expired payments, dunning failures. The 2026 playbook: causes, sequence and timing, card-updater APIs, recovery benchmarks.
Read the playbook →Customer Health Score: Why Most Are Wrong (2026 Guide)
Most customer health scores generate false positives because they confuse activity with health. How to reverse-engineer a score from real churn data — formulas, weights, worked example, calibration.
Read the pillar guide →SaaS Churn Rate Benchmarks 2026: By Industry, ARR & Stage
2026 SaaS churn benchmarks across four cuts — ARR stage, industry, and customer segment — for logo churn, gross retention, and net revenue retention. Aggregated from KeyBanc, ChartMogul, and SaaS Capital.
Read the benchmarks →7 Best Churn Prediction Tools Compared in 2026
An honest, side-by-side comparison of seven churn prediction tools — Baremetrics, ChurnBase, ChurnZero, Custify, Gainsight, Totango, Vitally. Pricing tiers, methodology, and fit by company size.
Read the comparison →Complete Guide to Reducing SaaS Churn in 2026
What SaaS churn really costs, seven tactics with the clearest track record, how behavioral signal scoring works in practice, and the 2026 benchmarks to measure against.
Read the guide →More guides coming soon. Want a specific topic covered? hello@churnbase.io
Compare ChurnBase to other tools
Honest side-by-side comparisons against the leading Customer Success Platforms and prediction tools.
ChurnZero Alternative: ChurnBase (€59/mo vs. $10k+/yr)
Pricing, scope, implementation overhead, and which one is right for your stage. The full prediction-vs.-CSP breakdown.
Read the comparison →Gainsight Alternative: ChurnBase for SMB & Mid-Market SaaS
Why Gainsight's enterprise contract structure rarely fits sub-$10M ARR teams — and what to use instead.
Read the comparison →Vitally Alternative: ChurnBase (Prediction vs. CS Workflow)
Vitally is a modern CS workflow OS; ChurnBase is the focused prediction layer. When each is the right call.
Read the comparison →HubSpot Service Hub Alternative: ChurnBase for B2B SaaS Retention
HubSpot Service Hub is a CS workflow + ticketing layer; ChurnBase is the dedicated churn-prediction wedge that complements it.
Read the comparison →Totango Alternative: ChurnBase (€59/mo vs. $20k+/yr)
SuccessBLOCs vs. focused prediction. When Totango's full CSP scope is the right fit, and when it isn't.
Read the comparison →Planhat Alternative: ChurnBase for Focused Churn Prediction
Planhat is a Stockholm-based CSP for mature CS teams; ChurnBase is the early-stage prediction wedge at €59/mo founding price.
Read the comparison →ChurnZero vs. Gainsight: Honest 2026 Comparison
Pricing, scope, implementation, and fit by company size — fair referee comparison of the two leading CSPs.
Read the comparison →Vitally vs. Gainsight: 2026 Side-by-Side
Modern mid-market UX vs. legacy enterprise scope. Where each wins and how to choose.
Read the comparison →Learn — SaaS retention glossary
Plain-English definitions of the terms that actually matter — formulas, benchmarks, and short examples. Browse all glossary entries →
What is Customer Churn? Definition, Formula & Examples
The four churn formulas you actually need, a worked Acme SaaS example, and 2026 B2B benchmarks.
Read the definition →Behavioral Churn Prediction
What it is, how it differs from rule-based health scoring, and the signals that matter most.
Read the definition →Net Revenue Retention (NRR)
Formula, why >100% matters, and median benchmarks across B2B SaaS in 2026.
Read the definition →Customer Lifetime Value (CLV/LTV)
Formula, worked example, and 2026 B2B SaaS LTV benchmarks by segment.
Read the definition →